Hello there, friend! I'm Natalie.

Hey there! I'm Natalie, a passionate illustrator, artist, designer, stationer, all-around-creative, color lover and world traveler.  I grew up in the United States, born to American and Argentine parents, and moved to the UAE in 2007.  I first began my art and design career in the wedding stationery industry in 2008, having owned one of the first luxury stationery design studios in the country for several years.  However, after many years detour as a brand designer and children's book illustrator, I have turned back to one of my original creative passions, wedding invitations!  By combining my branding expertise, illustration skills, and fine art background, I've developed a unique style and excellent customer experience.

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about the artist

Hey Friend, I'm Natalie.

Hey there!  I'm Natalie, a passionate illustrator, artist, designer, stationer, all-around-creative, color lover and world traveler.   I first began my art and design career in the wedding stationery industry more than 15 years ago, having owned a luxury stationery studio for several years.   However, after a dozen years detour as a brand designer and children's book illustrator, I have turned back to one of my original creative passions, wedding invitations!  By combining my branding expertise, illustration skills, and fine art background, I've developed a unique style and excellent customer experience.

My own love story with art started long ago, as a child, when I told everyone I wanted to be an artist 'when I grow up' and spent most of my time coloring and painting. With many artists on both sides of my family, I was constantly surrounded by creativity and so lucky to have been inspired by so many fiercely creative and entrepreneurial women in my life. I followed along this same path and studied art in university in the United States. Fast forward a few decades, I'm now incredibly fortunate to follow my dream as an artist entrepreneur Not only do I love illustrating stationery and painting wedding art, I am also an internationally published children's book and art licensing (surface pattern and greeting cards) illustrator (see Natalie Merheb Illustrations ), a fine artist (see Natalie Merheb Art) and I have owned a branding and web design agency since 2009 (see Veda Branding) I'm a pretty busy gal! But, honestly, I love everything that I do and am passionate equally so. Being creative is like breathing air for me.

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I am the Founder & Art Director at Veda Branding.  We specialize in brand strategy, brand and web design.

branding

Step into my vibrant and playful world of original fine art and canvas & paper prints for sale.

art

Personal, artistic and whimsical custom-illustrated wedding invitations that tell your story.

weddings

View my children's picture book portfolio, art licensing portfolio and commercial illustration services.

illustration

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